#Product Design #Implementations

Oliwa Ze Wsi Ceramic

“Greckie Przysmaki” is the largest online shop with Greek food in Poland. The brand belongs to the Greek Company, which is the producer of the original Greek oil “Oliwa ZE WSI”.

Objective

We were faced with the challenge of designing a completely new product packaging for the limited edition of the Village Oil Ceramic. A product aimed at people for whom product design is as important as oil quality.

Project stages

  1. Collection of customer requirements
  2. Examination of the potential recipient group
  3. Product packaging design
  4. Design of promotional materials
  5. Placing the product on the market

Technology and suppliers

Adobe Photoshop CC

Adobe Illustrator CC

Google Formularze

Ankiety Google

Trendy Google

Studio danych

Google Analytics

Business benefits and effects

The Village Oil Brand lacked a product aimed at people who love not only the high quality of Greek oil, but also beautiful design. There was also a lack of a product that would stand out from the competition. Which could be a great product to give to your loved ones. The oil from the Ceramic Village was the answer to these needs.

Village oil in a ceramic bottle

The product quickly became a sales hit, reaching exactly the planned group. It had its premiere at Warsaw Food Expo 2017.

+10000

bottles sold

20%

bottles sold in advance

60%

bottles sold in the first 3 months

4x

more often bought “as a gift” compared to a classic bottle